Maximizing the Joy of Gathering IRL
My Roles: Art Direction, Content Creation, Social Strategy
Channels: Social (Organic/Paid), Experiential, Web
As Senior Art Director at Eventbrite, I helped position the brand as a cultural authority on live experiences by shaping a social presence that reflects what’s new and next in how people gather.
I led the development of a distinct visual system and content strategy that balanced platform-native trends with a clear, ownable brand identity, making sure we showed up like we actually belong in the feed, not like a brand trying too hard to.
I kept a close pulse on trends and performance, using analytics and evolving tools to refine our approach in real time.
The result was a more cohesive and culturally relevant social voice that drove stronger consistency, engagement, and overall relevance across channels.
