My Roles: Art Direction, Design, Photography, Videography
Channels: Social, OOH

Challenge

Gorillas is a Berlin founded, NY based startup that promises grocery delivery in 5 minutes or less. Its underdeveloped brand platform and identity didn’t resonate in its US markets, resulting in a lot of uninformed or churning customers.

Solution

Develop social campaigns rooted in the local community, opposed to advertising the service itself, and refining the existing brand identity.