My Roles: Art Direction, Design, Production Photography
Channels: Social (Organic), Print, Web, Email

The Assignment

Mint House combines the classic comfort of home and the modern luxury of a hotel, giving guests all the perks and none of the tradeoffs. Working closely with the marketing and sales teams, I played a major role in defining the brand’s visual identity and contributed to successfully launching Mint House into three new markets.

My responsibilities included, but were not limited to, refining existing brand guidelines to establish a cohesive look and feel. Producing, staging and photographing various properties. And designing in-room print collateral as well as digital assets for social, web, email and paid ads.

Additionally, I spearhead design for the launch of Shop Your Stay, a program where guests can shop the tastefully curated decor in their rooms. This involved extensive product photography production and collaboration with web developers to create the online marketplace.