Activating chemistry by making it cool
My Roles: Art Direction, Design
Channels: OOH, Experiential
Challenge
Chemours’ products have a hand in almost everything that’s now, that’s new, and that’s next in modern living. However, both the general public and product manufactures are unaware of their impact.
Solution
Develop a campaign and experiential concepts that inspires a perception shift of Chemours being a global leader in manufacturing.
Relax & Recharge
Along with art directing a brand identity for Chemours xEV, I was responsible for concepting experiential B2B and B2C activations.
The Re-charge Room is a concept that garners high funnel attention towards Chemours and their products' impact on EVs. The well-designed stations would feature cafes/lounges where users could learn about Chemours or simply relax while charging their EVs.
Chemistry Meets VR
A tradeshow-centric VR experience where OEMs can immerse themselves in an interactive virtual Chemours xEV experience to learn about their product’s capabilities.
Chemours Here.
And Everywhere.
Beyond EVs, Chemours’ products continuously impact us and are ubiquitously integrated into our everyday lives. To demonstrate this, I developed a campaign concept in which OOH ads are strategically placed in locations that illustrate the nearby technology Chemours enables.
