Art direction for PennState’s College of Education Brand ID
My Roles: Art Direction, Design
Channels: Social, Print, OOH, Web, Experiential
Challenge
The PSU College of Education wants to make a name for itself as THE destination for students and faculty who want to dismantle the systemic racism within our education systems.
Solution
Using themes of reflectivity, malleability and honesty, we concepted a brand platform to present the college as an institution that prioritizes educating with unapologetic integrity.
