Brand positioning
for The Olympics
My Roles: Art Direction, Design
Channels: Experiential, OOH
The Assignment
Collaborating with The International Olympics Committee, my team and I were responsible for strategizing brand activation touch-points for the ‘26 Milano Cortina and ‘28 Los Angeles Olympics’ top partners. This included Visa, Coca-Cola, Airbnb, Samsung, Allianz and more.
Once location strategy was complete, the brands’ logos were composited into spaces throughout the Olympic villages and fields of play.
