Experiential
Production &
Art Direction
My Roles: Production, Design, Photography, Videography, Motion Graphics
Channels: Social, OOH, Print , Experiential, Web
The Challenge
They say if you don’t see what you want in the world; create it. So I’ve been on a mission to fill a void that my peers and I found in my community:
People don’t dance anymore. Clubs, once joyous places of escapism, have become stiff and monotonous.
The Concept
Over the last 5+ years I’ve diligently pursued DJ’ing and event organizing. I didn’t want to just throw parties, I wanted to curate memorable experiences that people coveted – nights that emphasized community, connection and freedom of expression.
By incorporating intentional brand design and thoughtful messaging, I’ve established a consistent narrative with values that have contributed to the success of countless events.
These endeavors have lead to collaborations with the likes of KAYTRANADA, Andre Power, Soulection and more.
Flyer Design
Creating flyers that feel like graphic representations of each event
Motion Graphics
Incorporation animation to create scroll-stoping carousels
Tiktok & Instagram Reels
Producing and editing content for promotion
